Strategic services.
Strategic services provide the critical data analysis, solution building and strategy definition for brand, marketing and customer experience activity. Working closely with clients, I deliver in-depth strategy that is anchored in insight, drives internal engagement and focused on being easy to implement. Each of the three services below are delivered through a one-off engagement with a fixed cost. All strategic outputs crafted in collaboration with existing teams or agencies.
Brand Definition.
Your brand is the most influential sales tool you have. Brand definition creates the structure, narrative, principles and identity you need to go to market with an authentic and persuasive brand that convinces customers and energises employees.
This work involves customer interviews, creative stakeholder workshops and strategy development. Clients receieve a comprehensive brand strategy & heirarchy with a messaging framework, value proposition, multi-channel marketing playbook and customer segmentation.
Customer Experience.
The customer experience service takes a brand-led approach to your customer journey; mapping the journey from awarness to advocacy and identiifying key opportunities to better use your brand to enhance the customer experience of products and services.
This work involves a voice of the customer research study followed by strategy development. Clients receive a detailed customer experience journey map, customer insight report and strategic recommendations for improving customer experience across the buying journey.
Campaign Planning.
The campaign planning service creates a holistic vision of your marketing channels, brand messaging and customer segments to form a long-term, channel specific blueprint for tactical marketing that is broken down across a typical 3-stage sales funnel.
This work involves stakeholder interviews, creative stakeholder workshops and strategy development. Clients receieve a PESO content strategy, individual channel strategy and key messaging.