Diagnostic services
Diagnostic services are designed to help clients identify how and where they can improve customer understanding and marketing performance to drive their business objectives. The three sevices below are delivered through a short ad-hoc engagement with a fixed cost. Engagements are collaborative and focused on outputs that provide concise, easy to follow blueprints for internal teams or existing marketing partners.
Voice of the Customer
Voice of the customer is a qualitative research study that uses in-depth customer interviews to understand and articulate the experience of your customers when they interact with your services, products and brands.
Clients receive a comprehensive customer experience roadmap and customer segmentation that identifies critical areas for improving the customer experience and how to build deeper relationships with your different customer groups.
Brand performance audit
The brand performance audit scores the impact and effectiveness of your marketing by cross referencing the buying behaviours of your customers with your brand messaging and operating principles.
Clients recieve a unique brand performance benchmark giving a brand performance score compared with those of key competitors. Clients also receive a customer insight report outlining the prevailing needs, attitudes and perceptions that influence buying decisions.
Marketing channel review
Marketing channel audits give insights into how your customers engage with your marketing activity by analysing content, messaging and creative across a simple 3-phase customer funnel.
Clents receive a service focussed on one individual channel at a time which combines to give a complete overview of where and how content, messaging and creative can be enhanced to maximise funnel conversion.