Activation services.
Activation services help clients to implement their marketing plans. Each of the three activation services below are delivered through a one-off engagement with a fixed cost, designed to ensure that you are connected to the marketing specialists and world class content you need for campaigns. Having spent 20 years working in marketing agencies all over the world, I have an extensive network of high quality creators and I know exactly how to find the best.
Ecosystem Curation
The ecosystem curation service connects you with experienced freelance writers, designers, producers and analysts as well as specialist agencies and technologies. Working on anything from a single tactical campaign to a 12-month plan, this service will find, vet and brief all the marketing partners you need.
Clients will be introduced to an ecosystem of partners designed around their needs, from a single marketing partner to an entire roster of creative and marketing suppliers. Each one vetted and curated for quality and compatability.
Agency search
The agency search service takes away the stress and uncertainty of running a marketing RFP process by actively searching for the right agencies to invite into the process from the outset. This approach increases the quality of pitch processes and improves long term agency relationships.
Clients recieve a dedicated agency search and recommendation service focused on finding a deep match with the right agency based around capability, location, culture and fee. The service is delivered through chemistry meetings, client references and a benchmark report.
Content toolkits
The content toolkit service involves search, selection and management of freelancer and agency partners to develop specific creative assets for tactical marketing plans across graphics, photography, video, social and copywriting. This service is perfect for those that don’t have existing incumbent agencies.
Clients receive a suite of multimedia content assets created by multiple freelance and/or agency parters within my global marketing network. All assets are owned by the client and come in a full digital repository of assets specific to campaign, channel or need.