Hi, I’m Dan. I’m an independent b2b marketing strategy consultant.

I have spent more than 20 years delivering results oriented marketing and growth strategies for B2B organisations. My work has occasionally made headlines and won awards. But what it always delivers is ROI. I craft marketing strategies that are accountable and attributable. More clients, more revenue, more clarity and more confidence in marketing investment.

Stellen is the name of my consultancy but really Stellen is a process I have been refining for 10 years. It’s my interpretation of how b2b organisations can better use marketing to achieve their goals. The coalesence of my experience, my failures, my successes and my ongoing marketing education.

Stellen is a systematic approach to marketing planning that looks at customer experience, brand strategy and marketing communication as a single unified whole rather than a set of separate, unrelated business functions. This integrated vision is the essence of my approach.

I use qualitative research, strategy frameworks, benchmarking, collaborative workshops and an ecosystem of freelance creatives and marketing technologies to deliver brand strategy, multi-channel marketing plans and customer experience design.

Stellen is how marketing can drive business transformation. It’s a better way to invest in marketing. It’s a better way to draw on the skills of your people. And it’s a better way to use external marketing partners.